Building An Authors Platform
You have written a book, want it published, but can't get the attention of an agent or a publishing Company. It may be because you don't have an Author's Platform or the one you have is not suitable. What agents and publishers are looking for when they talk about your Author's Platform:
- Visibility. Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? How does it spread? Where does it spread? What communities are you a part of? Who do you influence? Where do you make waves?
- Authority. What’s your credibility? What are your credentials? (This is particularly important for nonfiction writers; it is less important for fiction writers, though it can play a role. Just take a look at any graduate of the Iowa MFA program.)
- Proven reach. It’s not enough to SAY you have visibility. You have to show where you make an impact and give proof of engagement. This could be quantitative evidence (e.g., size of your e-mail newsletter list, website traffic, blog comments) or qualitative evidence (high-profile reviews, testimonials from A-listers in your genre).
- Target audience. You should be visible to the most receptive or appropriate audience for the work you’re trying to sell. For instance: If you have visibility, authority, and proven reach to orthodontists, that probably won’t be helpful if you’re marketing vampire fiction (unless perhaps you’re writing about a vampire orthodonist who repairs crooked vampire fangs?). https://janefriedman.com/author-platform-definition/
View these videos on Building an Author's Platform. Both sources are well-accepted in the Writing World.
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Consider adding these books to your professional library. |
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The Author's Guide to Building an Online Platform Leveraging the Internet to Sell More Books by Stephanie Chandler |
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Social Media Marketing (2014) Updated
Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.
Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market.
http://www.amazon.com/Social-Media-Marketing-For-Dummies/dp/1118985532
Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.
Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market.
http://www.amazon.com/Social-Media-Marketing-For-Dummies/dp/1118985532
Software for the Author's Platform
Listed below are a wide variety of Websites with free software for the twenty-first century new Author. Each listed title is linked directly to the software's website where you can go for full information and to download the software to your computer. Each of the software listed has been used on this website, used by Dr. D himself, or in the plans to be added for use in this website. All thus have established utility for use by authors in developing their platforms. or further information beyond what you can find on each products website,
Web Browsers
Internet Explorer 8, 9, or 10: http://windows.microsoft.com/en-US/internet-explorer/download-ie.
The grand-daddy of all web explorers is up to Version 10. . In direct competition with the other browsers, IE claims to be faster and to protect one's privacy the best. They are quick to state that they are not collecting data about viewers, a reference to Google's Chrome (and any Google software) that does.
http://windows.microsoft.com/en-US/internet-explorer/download-ie
Mozilla FireFox http://www.mozilla.org/en-US/
FireFox is often the favorite of social work educators because it advertises itself as being 'not for profit, for the good of the web' and having open source software. They don't give you a number of their version but use a name for each new version. They tend to have all the features of the other browsers; they just design them a bit differently.
http://www.mozilla.org/en-US(Click Here to Go Directly to the Website)
Apple Safari http://www.apple.com/
If you own a Mac computer or an I-pad, 99% of the users will use this browser. One has to use a browser whose version is designed specifically for Apple products; all do just that. This browser wins hands-down in brand loyalty. There are versions for PC computers.
http://www.apple.com/ (Click Here to Go Directly to the Website).
Google Chrome https://www.google.com/chrome/eula.html
The newest browser in the competition, Chrome has all the backing of one of the world's premier software companies. Chrome has all the features of the other browsers. versions for both PC and Apples, and claims to be the fastest browser. One has to know that Google collects every keystroke one makes if you use a Google based product to use in its data base. Social work educators tend not to like this browser for that reason.
https://www.google.com/chrome/(Click Here to Go Directly to the Website).
The grand-daddy of all web explorers is up to Version 10. . In direct competition with the other browsers, IE claims to be faster and to protect one's privacy the best. They are quick to state that they are not collecting data about viewers, a reference to Google's Chrome (and any Google software) that does.
http://windows.microsoft.com/en-US/internet-explorer/download-ie
Mozilla FireFox http://www.mozilla.org/en-US/
FireFox is often the favorite of social work educators because it advertises itself as being 'not for profit, for the good of the web' and having open source software. They don't give you a number of their version but use a name for each new version. They tend to have all the features of the other browsers; they just design them a bit differently.
http://www.mozilla.org/en-US(Click Here to Go Directly to the Website)
Apple Safari http://www.apple.com/
If you own a Mac computer or an I-pad, 99% of the users will use this browser. One has to use a browser whose version is designed specifically for Apple products; all do just that. This browser wins hands-down in brand loyalty. There are versions for PC computers.
http://www.apple.com/ (Click Here to Go Directly to the Website).
Google Chrome https://www.google.com/chrome/eula.html
The newest browser in the competition, Chrome has all the backing of one of the world's premier software companies. Chrome has all the features of the other browsers. versions for both PC and Apples, and claims to be the fastest browser. One has to know that Google collects every keystroke one makes if you use a Google based product to use in its data base. Social work educators tend not to like this browser for that reason.
https://www.google.com/chrome/(Click Here to Go Directly to the Website).
Many Google Websites:
Gmail Accounts Software: Gmail http.google.com
Gmail is built on that the idea that email can be more intuitive, efficient, and useful. Gmail has over 7697 megabytes of free storage, less spam, & mobile access. Cogswell-Cousert Consulting has an Gmail account because of all the free related software that one can use.
Gmail is built on that the idea that email can be more intuitive, efficient, and useful. Gmail has over 7697 megabytes of free storage, less spam, & mobile access. Cogswell-Cousert Consulting has an Gmail account because of all the free related software that one can use.
There are many Google software programs. Ones that allow free access include Google Apps for Education, Weebly, SurveyMonkey, Google Analytics, Avairy Design Tools, Dozens of programs listed under Google Marketplace, OpenClass, AnyMeeting, and almost any web-service program that you can name. Once you have an account with Google, you can be linked to all other Google accounts for which you register. Google just bought YouTube.com; one of the most important web acquisitions ever. .
http:www.google.com (Click Here to go Directly to the Website)
http:www.google.com (Click Here to go Directly to the Website)
Web design Website: Weebly.com
Named one of TIME's 50 Best Websites, Weebly has an easy, drag & drop interface to create your own website. It's free, powerful, and professional. . Over 10 million people and small businesses have joined Weebly to build their online presence.
Content elements (like text, photos, maps, and videos) are added to your website by simply dragging & dropping them into place. Text is edited just like in a word processor. Building your website is done in real time, right from within your web browser. There's absolutely nothing to install and no upgrades to worry about.
http://www.weebly.com/ (Click here to go directly to website)
Content elements (like text, photos, maps, and videos) are added to your website by simply dragging & dropping them into place. Text is edited just like in a word processor. Building your website is done in real time, right from within your web browser. There's absolutely nothing to install and no upgrades to worry about.
http://www.weebly.com/ (Click here to go directly to website)
Classroom Management Website: OpenClass.com
OpenClass is a dynamic, scalable, fully cloud-based solution that stimulates social learning and the exchange of content, coursework, and ideas — all from one integrated platform. It has all the Learning Management System (such as BlackBoard.com that just went open source) functionality needed to manage courses, but that’s just the beginning. OpenClass actually advances education by using social technology to encourage collaboration and communication for students, faculty, institutions, and administrators around the world. OpenClass also features an idea exchange that will make it easy to find and share the latest teaching approaches, educational content, and curriculum. A product of Pearson Education in concert with Google.
http//:www.OpenClass.com (Click Here to Go Directly To The Website)
Web-conferencing/Webinar Website: Anymeeting.com www.anymeeting.com
AnyMeeting is a free web conferencing & webinar service, with features such as
- screen sharing
- invitation & registration tools
- recording
- video
- conferencing calling
Survey Research Software: Qualtrics.com & SurveyMonkey.com
Qualtrics is the industry-leading provider of Online Survey Software. Their software allows one to design, build, apply and analyze all in one easy-to-use survey design package.
SurveyMonkey offers the same design, build, apply and analyze software and their software also allows one to do so in one easy-to-use survey design package.
Both have similar features. SurveyMonkey has both a free regular package and a Pro package to which you subscribe for a fee. Qualtrics, generally considered the better of the two, charges a fee to everyone.
SurveyMonkey offers the same design, build, apply and analyze software and their software also allows one to do so in one easy-to-use survey design package.
Both have similar features. SurveyMonkey has both a free regular package and a Pro package to which you subscribe for a fee. Qualtrics, generally considered the better of the two, charges a fee to everyone.
http:www.qualtrics.com (Click here to go directly to the website)
Streaming Video Website: YouTube.com
YouTube is a video-sharing website, created in February 2005, on which users can upload, view and share videos. It uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users can watch videos, while registered users can upload an unlimited number of videos.
http://www.youtube.com/ (Click here to go directly to website)
http://www.youtube.com/ (Click here to go directly to website)
Presentation Website: SlideShare.net
SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.
http://www.slideshare.net/ Click Here to go to Website
http://www.slideshare.net/ Click Here to go to Website
Grantsmanship Websites: Pivot.com
Provides access to the most comprehensive global source of funding opportunities—totaling over $33 billion and growing Identifies researcher expertise from within or outside of your organization from millions of profiles from leading research organizations worldwide Fosters collaboration by cultivating essential partnerships and alliances Enhances communication, monitoring, and tracking amongst individual faculty, teams, or researchers and the Research Development office. Paid usage license required.
